Company
5 industries
Top-three position in at least five industries.
Building Exceptional Companies.
Building companies designed to become the best in their field.
Our Mission
We build and scale exceptional companies with exceptional people to lead industries, deliver unmatched customer experiences, and break the boundaries of what’s possible.
Our How
We win by combining
- 01Exceptional talent
- 02Remarkable products
- 03World-class marketing
- 04Relentless execution
- 05An obsession with customers
Our Vision
By 2035, we are building towards three clear outcomes.
Revenue
£50bn
Annual revenue across the group.
People
1,000 careers
Careers earning £1 million a year or more.
Our Companies
Our companies.
Three brands, each with its own audience, creative language and growth opportunity.
Luxury Jewellery
High-end pieces for clients who value design and craftsmanship. A global customer base, including professional athletes.
Visit Iced LondonRetail
Desirable, accessible products at scale — a repeatable model built to expand into major cities.
Visit Studio BiteCleaning Technology
Ultrasonic jewellery care. Simple, effective products that solve everyday problems and scale globally.
Visit Soniq LabsOur Core Values
Our values are not words on a wall.
They define how we hire, develop, reward, promote, and hold our people accountable.
Average is not enough. Products, people and execution should be world-class.
We solve problems and act like owners, rather than waiting for permission.
We understand customers deeply and set the standard for how they are served.
We move fast and turn ambitious ideas into measurable results.
We raise the talent density and reward exceptional contribution.
We question assumptions and pursue outcomes others consider unrealistic.
We compete hard externally and help each other succeed internally.
Careers
Build something exceptional.
We are looking for ambitious, intelligent people who take ownership, move quickly and hold high standards.
A company where the best people produce outsized results, earn outsized rewards, and become owners.
Responsibility, early
Small teams and a high talent bar. You work directly with the founder while the group is being built.
Progression by contribution
Your opportunity grows with your capability and impact, not your tenure.
Pay that follows value
Compensation reflects the value you create, not hierarchy or tenure.
Open roles
Content & Creative Lead
A founding role owning content across all three brands. Hands-on to begin with; the opportunity is to build the content function around you.
The role
A founding content role across the group. One day it is jewellery photography for Iced London, another a founder vlog, another street interviews for Studio Bite, another a direct-response campaign for Soniq Labs. You take ideas from concept to finished work, and over time build the content team around you.
What you will own
- Creative concepts and shoot planning
- Product and jewellery photography
- Videography, lighting and audio
- Founder-led content and street interviews
- Brand campaigns and direct-response ads
- Hooks, scripts and storyboards
- Casting, locations and directing on camera
- Editing, colour, sound and motion
- Creative variations for testing
- Content library and performance review
Brand and performance
Some content builds desire, brand equity and trust. Other content stops the scroll, explains a product and drives sales. We want someone who understands both — premium storytelling for Iced London, culture and community for Studio Bite, and performance creative for Soniq Labs: hooks, angles, demonstrations, social proof, testing and iteration.
Speed
Idea → Shoot → Edit → Publish → Learn → Improve
If a concept needs an actor, find one. If a location improves the shoot, find it. If a creative does not perform, make the next iteration. You will have autonomy, and we expect you to use it.
Ownership and environment
You will be the main person responsible for content across the group, working closely with the Founder & CEO. We are ambitious, and there will be intense periods — launches and filming days running long. We do not confuse long hours with high performance; results are what count.
Progression and pay
Founding Content Lead → Head of Content → Group Head of Content → Creative Director
£30,000–£75,000. The range is deliberately broad: earlier-career with exceptional potential enters lower; someone who can immediately own strategy and execution commands considerably more. Compensation grows with impact.
Location
Based around Kingston upon Thames, London. Shoots are central to the role, so you must be able to travel there regularly.
How to apply
Applications must go through our form — following the instructions is part of the process. We care about the quality of your work and your potential more than a conventional career path.
Impact
Creating value beyond business.
As the group grows, we intend to use our resources to create tangible impact for people and communities.
- Food
- Clean water
- Shelter
- Electricity
- Community infrastructure
- Education
The next decade is being built now.
Building companies and developing people, with the intention of creating something exceptional by 2035.